Two ways to Click with customers on google

Whether you’re thinking of writing your own website content or getting a freelance copywriter to do it for you, there are two little elements in the HTML (the hidden code which generates your web page in a browser) which can make a big difference to the number of visitors you get from search engines.

1. The <title> tag
2. The meta description

It’s best not to leave the wording of these two important elements to your web designer, as so often happens, unless they are genuinely SEO specialists.

The reason these items are important is that search engines such as Google, Bing or Yahoo use them to help display a link to your website. For example, this is how the link to this site looks in Google.

Google freelance copywriter listing

What I’ve tried to do here is make sure that everything is concise and clear so that when people scan the Google listings for freelance copywriter mine is the one most likely to catch the eye because it has exactly what they’re looking for.

Think about your own business. How would you sum it up in three or four words for the title? What sort of additional information could you provide in around twenty words for the description?

Above all avoid stuffing your title tag or meta description with keywords. It doesn’t work anymore with search engines anyway, and just makes things confusing for the reader.

There are other good practices with HTML that can help. For example it’s best to use real words in the URL of each page that relate to the content of that particular page.

So rather than a URL that reads:

It’s better to read:

That means you’re more likely to pick up visitors who are searching for more specialised pages on your website.

These are little things that can make a big difference and it’s always worth reminding your freelance copywriter or web designer about them if they’re getting overlooked. How you appear in the listings of search engines could be the deciding factor as to whether or not a potential customer clicks on you first.