Copywriting for sales letters and direct mail

The beauty of direct mail is that you get to choose exactly who receives your sales message. But of course the printing, postage and mailing-list all cost money, so you want to know that the copywriting is effective and giving you a good return on your investment.

As an experienced freelance copywriter I’ve written scores of successful sales letters and mailshots for a whole range of different companies. And what I’ve learnt above all is that there is no one-size-fits-all approach.

Sometimes the hard sell is totally the right approach, but there are also more sophisticated ways to get a customer interested in what you have to offer. One thing I promise, I’ll take the time to understand your product and your audience, so that the sales material I write will be completely tailored to getting the best possible response from the customers you are targeting.